Diary of a Wimpy Kid: Roderick Rules won the top box office prize this weekend with $24 million. The Fox release cost an estimated $21 million to produce. This is the second adaptation of Jeff Kinney's phenomenal-selling series of illustrated children's novels. Last year's Diary of a Wimpy Kid made $64 million in the U.S., with an estimated production budget of $15 million. This new, relatively inexpensive franchise may provide a new model for studios that have been burned by expensive fantasy non-starters like Eragon (Fox), Percy Jackson (Fox), and The Last Airbender (Paramount)
Warner Brothers' $80 million Sucker Punch in second with $19 million for the weekend. It serves them right, too: the film is abysmal. It remains to be seen if Zack Snyder's fifth film will make up for its weak domestic start overseas. Limitless and The Lincoln Lawyer proved to be strong holdovers, taking the third and fourth positions, respectively. Rango rounded out the top five, passing the $100 million milestone in it fourth weekend.
Bill Cunningham New York, a documentary about a legendary photographer, had the highest per-theatre average with $22,633 in its second weekend. Julian Schnabel's critically savaged Miral opened with $65,000 in four theatres. Focus Features' Jane Eyre expanded to 90 theatres in its third weekend, and came in just shy $1 million.
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